About us
We have the right IT products for your business and homes.
Celebrating 3000+ satisfied customers and 18yrs of successfully trading IT products.
As we celebrate this milestone, we would like to thank our customers all through the Middle-east, Europe, Africa and beyond for their trust and making us one of the leading distributors of IT products.
As we look towards the future, our unwavering commitment towards providing our customers more value, better service and quick delivery remains a priority.
Our Journey so far..
The Preview Group marked its humble beginning in 2005 with a store in Deira, Dubai, U.A.E. In no time we developed a good reputation bringing in more customers that lead to expansion by way of aquiring our first warehouse in 2007 followed by a larger showroom in 2009.
In 2011 we proudly launched our very own brand ‘Premax’, specializing in computer accessories. This marked the onset of a remarkable evolution for the Preview group. By 2016, our product range included Smart UPS, CCTV products, cash counting machines, networking cables, consumables, and POS Products, solidifying our stature in the industry.
Expansion continued to meet growing demands and in 2011, our Preview Branch opened in Bur Dubai (Souq Al Bahar), swiftly followed by another branch in the subsequent year, Protouch Computers LLC, at Al Sabaka St. in Deira Dubai.
In 2018, the inauguration of our Shenzhen, China branch, Preview Shenzhen Ltd., fortified our ability to source products for our burgeoning brand “Premax”. Same year saw us establish a Freezone company and warehouse, Preview Middle East FZE, in Jebel Ali Freezone marking a significant stride towards direct export and logistics.
Furthermore, we expanded our footprint into East Africa by setting up 2 branches, Protouch Distribution Ltd, and “Protech Distribution Ltd” in 2020, thereby cementing our global presence.
The year 2022 witnessed another milestone as we inaugurated a new branch and relocated our Preview Headquarters to Khalid Bin Waleed Road in Bur Dubai, UAE, underscoring our commitment to growth and innovation. As the trajectory of success soared, 2023 saw the acquisition of our very own 50,000 sq.ft. warehouse facility in Jebel Ali Freezone, dedicated to facilitating our logistics and export endeavors.
Our journey epitomizes resilience, vision, and determination of the founders, management and staff
